My client was small salsa company that produces a range of homemade salsas using fresh and locally sourced ingredients. They have been in business for a few years and have established a loyal customer base. They have a cohesive brand identity and packaging design. They just needed posters and slides that represented their unique and authentic product.
To achieve these goals, I created several posters and slides that aligned with the company's passion for homemade and locally sourced ingredients.
I used a bright and bold color palette that conveys the product's taste and freshness, while also adding a touch of playfulness to the design.
I highlighted the salsa's ingredients and unique features.
As well as remaining consistent across all products and marketing materials, creating a cohesive and recognizable brand identity.